PUTTING PURPOSE IN THE HANDS OF THE PLAYER
ECD x COULTER MACKESY
A custom product partnership connecting an athlete, a brand, and a meaningful moment.
Partnered with ECD to create a custom Red Bandanna stick shaft and mesh kit in honor of Welles Crowther, bringing the collaboration to life with Coulter Mackesy during PLL Red Bandanna Weekend. Beyond the field, we extended the story through social content, giving Coulter a platform to share what the stick– and the moment–meant to him.
41.6K+
VIEWS
41.6K video views around Coulter Mackesy x ECD Red Bandanna stick.
6K+ ENGAGEMENTS
6K+ earned engagements, including The Lacrosse Network announcement.
350+
SHARES
Shares and reposts across ECD and The Lacrosse Network posts.