FUELING THE FASTEST GAME ON TWO FEET.

Black background with white text saying "The Lacrosse Practice powered by T7."

Helping athletes, brands, leagues, and organizations connect with the lacrosse community.

Charlie Packard, lacrosse player, wearing a red and white helmet, tan T-shirt, and white gloves, holding a hockey stick outdoors with green trees in the background.

Charlie’s Story

A male athlete in a blue sports jersey being interviewed with a microphone.
Five smiling Tewaaraton women finalists taking a selfie in front of the White House with trees and cloudy sky in the background.

  • We help athletes shape, scale, and share their story.
    Whether you're building your personal brand, looking to expand your platform or maximize partnership opportunities, we provide hands-on creative and strategic support.

  • We connect brands to the lacrosse community in a way that feels organic and authentic.
    We work with partners who want more than just a logo slap—we build impactful campaigns that matter to your audience–from strategic partnerships, to creative execution.

  • We help teams grow their impact through branding, storytelling, and community.
    Whether you’re a college program, club, or league—we’re here to elevate how you show up, engage, and connect.

  • Logo of the Welles Remy Crowther Charitable Trust, featuring a red bandana with white patterns, and the text 'WRC 19' on the bandana. Next to it, in bold red letters, are the names 'WELLES REMY CROWTHER.'
  • Logo for the 25th Anniversary of the Tewaaraton, featuring a muscular man with fox ears holding a poking stick.
  • Lacrosse Unlimited logo featuring a lacrosse player in gear with a lacrosse stick, set against a blue and white triangular background.
  • Logo of the Yellowjackets football team with a black shield, yellow outline, and the word 'Play' written in yellow cursive.
  • Logo for Hackees Lacrosse featuring a stylized lacrosse stick and net integrated into the text.
  • Logo for Shock Town Lacrosse Club featuring a cartoon wooden lacrosse stick character with a fierce expression, holding a lacrosse stick, with the text "Shock Town" in bold red and black letters and "Lacrosse Club" below.
  • Digital illustration of a young man with short dark hair and light skin, smiling, wearing a red shirt and a gold necklace, surrounded by a black circle with white text that reads 'Mitchell Phelke'.
  • Logo for CCD Lacrosse featuring a black crab holding a lacrosse stick, with the text 'CCD Lacrosse' in bold, stylized font.
  • NCAA logo with a blue circle background and white uppercase letters 'NCAA' in the center.
  • ESPN logo on a black background

OUR SERVICES

BRAND CONSULTING

We help lacrosse programs, athletes, and organizations craft authentic, high-impact brands that resonate across levels—from grassroots to professional. Our services include:

  • Brand strategy and positioning

  • Visual identity and logo development

  • Sponsorship and partnership strategy

  • Athlete personal branding

CONTENT & STORYTELLING

We specialize in creating powerful narratives that connect players, fans, and communities to the sport. Our content team delivers:

  • Long-form storytelling (feature articles, profiles, documentaries)

  • Social-first campaigns and content calendars

  • Video production and short-form storytelling

  • Scriptwriting and creative direction

  • Athlete-driven content development

PROGRAMMING & PRODUCTION

We design and execute lacrosse-centered programming that brings strategy to life and builds lasting impact. This includes:

  • Event concepting and production (clinics, award ceremonies, activations, etc.)

  • Content-driven partnerships with leagues, teams, and brands

  • Turnkey solutions for broadcast and digital production