FUELING THE FASTEST GAME ON TWO FEET.

Black background with white text saying "The Lacrosse Practice powered by T7."

Helping athletes, brands, leagues, and organizations connect with the lacrosse community.

Charlie Packard, lacrosse player, wearing a red and white helmet, tan T-shirt, and white gloves, holding a hockey stick outdoors with green trees in the background.

Charlie’s Story

Mike and Paul Rabil in suits sitting on stage with microphones, speaking at an event. There are awards on pedestals beside them, and a large logo behind them that reads "The Tewaaraton Award, Presented by Stifel."
Five smiling Tewaaraton women finalists taking a selfie in front of the White House with trees and cloudy sky in the background.

  • We help athletes shape, scale, and share their story.
    Whether you're building your personal brand, looking to expand your platform or maximize partnership opportunities, we provide hands-on creative and strategic support.

  • We connect brands to the lacrosse community in a way that feels organic and authentic.
    We work with partners who want more than just a logo slap—we build impactful campaigns that matter to your audience–from strategic partnerships, to creative execution.

  • We help teams grow their impact through branding, storytelling, and community.
    Whether you’re a college program, club, or league—we’re here to elevate how you show up, engage, and connect.

OUR SERVICES

BRAND CONSULTING

We help lacrosse programs, athletes, and organizations craft authentic, high-impact brands that resonate across levels—from grassroots to professional. Our services include:

  • Brand strategy and positioning

  • Visual identity and logo development

  • Sponsorship and partnership strategy

  • Athlete personal branding

CONTENT & STORYTELLING

We specialize in creating powerful narratives that connect players, fans, and communities to the sport. Our content team delivers:

  • Long-form storytelling (feature articles, profiles, documentaries)

  • Social-first campaigns and content calendars

  • Video production and short-form storytelling

  • Scriptwriting and creative direction

  • Athlete-driven content development

PROGRAMMING & PRODUCTION

We design and execute lacrosse-centered programming that brings strategy to life and builds lasting impact. This includes:

  • Event concepting and production (clinics, award ceremonies, activations, etc.)

  • Content-driven partnerships with leagues, teams, and brands

  • Turnkey solutions for broadcast and digital production