We connect brands, athletes, and culture, fueling the fastest game on two feet.

Black background with white text saying "The Lacrosse Practice powered by T7."

The Lacrosse Practice, powered by T7, develops brand partnerships, athlete-led collaborations, and creative experiences that connect brands to the people and culture shaping lacrosse.

We connect marketing with business development through sponsorship strategy, athlete partnerships, experiential marketing, brand activations, and storytelling across youth, college, and professional lacrosse.

THE T7 OUTLOOK

Lacrosse is entering a new commercial era. We analyzed the trends, market shifts, and cultural signals driving the sport's growth–and what they mean for brands looking to build meaningful partnerships before the market becomes more competitive.

READ THE 7 MARKET SIGNALS WE’RE SEEING

OUR WORK

HACKEES / COULTER MACKESY ‘THE TIGA STICK’

Tewaaraton Women’s Finalists at the White House

TEWAARATON / 25TH ANNIVERSARY CAMPAIGN

PLL / RED BANDANNA WEEKEND

OUR SERVICES

BRAND PARTNERSHIPS & ATHLETE COLLABS

We identify the right connections between brands, athletes, and lacrosse properties, then develop the concepts and partnerships that bring them together.

  • Partnership strategy

  • Athlete collaborations

  • Sponsorship development

  • Commercial advisory

CREATIVE CONTENT & STORYTELLING

We turn partnership opportunities into distinctive ideas, campaigns, and stories that connect with the people and brands shaping the sport.

  • Creative & campaign development

  • Long-form storytelling (feature articles, profiles, documentaries, video)

  • Social & digital content

  • Athlete storytelling

EXPERIENCES & COMMUNITY

We create ways for brands to participate in lacrosse-centered programming through live experiences, grassroots engagement, and cultural connections.

  • Experiential activations and clinics

  • Events and production (clinics, award ceremonies, activations, etc.)

  • Clinics

  • Community & fan engagement

  • Logo of the Welles Remy Crowther Charitable Trust, featuring a red bandana with white patterns, and the text 'WRC 19' on the bandana. Next to it, in bold red letters, are the names 'WELLES REMY CROWTHER.'
  • Logo for the 25th Anniversary of the Tewaaraton, featuring a muscular man with fox ears holding a poking stick.
  • Lacrosse Unlimited logo featuring a lacrosse player in gear with a lacrosse stick, set against a blue and white triangular background.
  • Logo of the Yellowjackets football team with a black shield, yellow outline, and the word 'Play' written in yellow cursive.
  • Logo for Hackees Lacrosse featuring a stylized lacrosse stick and net integrated into the text.
  • Logo for Shock Town Lacrosse Club featuring a cartoon wooden lacrosse stick character with a fierce expression, holding a lacrosse stick, with the text "Shock Town" in bold red and black letters and "Lacrosse Club" below.
  • Digital illustration of a young man with short dark hair and light skin, smiling, wearing a red shirt and a gold necklace, surrounded by a black circle with white text that reads 'Mitchell Phelke'.
  • Logo for CCD Lacrosse featuring a black crab holding a lacrosse stick, with the text 'CCD Lacrosse' in bold, stylized font.
  • NCAA logo with a blue circle background and white uppercase letters 'NCAA' in the center.
  • ESPN logo on a black background

  • We connect brands to the lacrosse community in a way that feels organic and authentic.

    We build impactful campaigns that matter to your audience–from strategic partnerships, to creative execution.

  • We help lacrosse athletes shape, scale, and share their story.

    Whether you're building your personal brand, looking to expand your platform, or maximize partnership opportunities, we provide hands-on creative and strategic support.

  • We help lacrosse teams grow their impact through branding, storytelling, and community.

    Whether you’re a college program, club, or league–we’re here to elevate how you show up, engage, and connect.