We’re setting out to help grow
the ‘fastest game on two feet’

Black background with white text saying "The Lacrosse Practice powered by T7."

The Lacrosse Practice by T7 is a specialized sports marketing practice helping brands, leagues, athletes, and organizations grow through the power of lacrosse.

We connect marketing with business development through sponsorship strategy, athlete partnerships, experiential marketing, brand activations, and storytelling across youth, college, and professional lacrosse.

THE T7 OUTLOOK

Lacrosse is entering a new commercial era. We analyzed the trends, market shifts, and cultural signals driving the sport's growth–and what they mean for brands looking to build meaningful partnerships before the market becomes more competitive.

READ THE 7 MARKET SIGNALS WE’RE SEEING

OUR WORK

Charlie Packard lacrosse with NOBULL

NOBULL / BRING HOME THE GOLD, CHARLIE

Tewaaraton Women’s Finalists at the White House

TEWAARATON / 25TH ANNIVERSARY CAMPAIGN

Coulter Mackesy, Boston Cannons

PLL / FAN & ENGAGEMENT

  • We help lacrosse athletes shape, scale, and share their story.

    Whether you're building your personal brand, looking to expand your platform, or maximize partnership opportunities, we provide hands-on creative and strategic support.

  • We connect brands to the lacrosse community in a way that feels organic and authentic.

    We build impactful campaigns that matter to your audience–from strategic partnerships, to creative execution.

  • We help lacrosse teams grow their impact through branding, storytelling, and community.

    Whether you’re a college program, club, or league–we’re here to elevate how you show up, engage, and connect.

  • Logo of the Welles Remy Crowther Charitable Trust, featuring a red bandana with white patterns, and the text 'WRC 19' on the bandana. Next to it, in bold red letters, are the names 'WELLES REMY CROWTHER.'
  • Logo for the 25th Anniversary of the Tewaaraton, featuring a muscular man with fox ears holding a poking stick.
  • Lacrosse Unlimited logo featuring a lacrosse player in gear with a lacrosse stick, set against a blue and white triangular background.
  • Logo of the Yellowjackets football team with a black shield, yellow outline, and the word 'Play' written in yellow cursive.
  • Logo for Hackees Lacrosse featuring a stylized lacrosse stick and net integrated into the text.
  • Logo for Shock Town Lacrosse Club featuring a cartoon wooden lacrosse stick character with a fierce expression, holding a lacrosse stick, with the text "Shock Town" in bold red and black letters and "Lacrosse Club" below.
  • Digital illustration of a young man with short dark hair and light skin, smiling, wearing a red shirt and a gold necklace, surrounded by a black circle with white text that reads 'Mitchell Phelke'.
  • Logo for CCD Lacrosse featuring a black crab holding a lacrosse stick, with the text 'CCD Lacrosse' in bold, stylized font.
  • NCAA logo with a blue circle background and white uppercase letters 'NCAA' in the center.
  • ESPN logo on a black background

OUR SERVICES

BRAND STRATEGY CONSULTING

We help lacrosse programs, athletes, and organizations craft authentic, high-impact campaigns that resonate across levels—from grassroots to professional.

  • Brand strategy and positioning

  • Visual identity and brand development

  • Sponsorship and partnership strategy

CREATIVE CONTENT & STORYTELLING

We specialize in creating powerful narratives that connect players, fans, and communities to the sport.

  • Long-form storytelling (feature articles, profiles, documentaries)

  • Social-first campaigns

  • Video production and short-form storytelling

PROGRAMMING & PRODUCTION

We design and execute lacrosse-centered programming that is strategic, compelling, and impactful.

  • Events and production (clinics, award ceremonies, activations, etc.)

  • Content-driven partnerships

  • Turnkey solutions for broadcast and digital production