BRING HOME THE GOLD, CHARLIE.

Charlie Packard, University of Richmond, Hingham-native, and member of the Men’s US U20 Lacrosse team.

NOBULL

A nobullsh*t method with a shovel.

A content video series, created in partnership with NOBULL, spotlighting Charlie Packard’s training approach and the unconventional advice to train with a shovel.  This was released in conjunction with his selection to the 2025 U.S. Men’s U20 Lacrosse Team.

Charlie Packard, Team USA

‘Pack’ Mentality

Shovel Training

Who Do You Play For

Community

A red and white lacrosse helmet with a spider logo on the side is resting on a rock. In the background, a woman is standing on a trail holding a lacrosse stick, with trees and greenery around her.
A person with short hair walking in a wooded area, carrying a large red bag on their shoulder and holding a shovel.
Close-up of a person's feet wearing black athletic shoes with white stars and the word "NOBULL" on the side, standing on a wet, dirt ground with a colorful graffiti wall in the background.
A person wearing a red and white helmet, beige t-shirt, and white gloves, standing outdoors with a green wooded background.
Graffiti-covered concrete ground with a person holding a paint roller. There are two people in the image. The scene is in an outdoor area surrounded by graffiti on walls and green bushes.
A young man is playing lacrosse outdoors, holding a stick and playing wall ball at a paved court surrounded by green trees, with children in the background holding shovels.
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CHEWY'S SPICY CUKES / BRAND IDENTITY & PACKAGING