AN EPIC COLLABORATION BRINGING TOGETHER UNION PACIFIC RAILROAD AND THE NATIONAL PARK FOUNDATION FOR THE BIGGEST EPISODE EVER OF JAY LENO’S GARAGE
JAY LENO’S GARAGE
A remarkable partnership resulting in a win-win-win.
A strategic partnership activation highlighting the Union Pacific’s role in building the infrastructure and connecting people to the Parks in an epic episode of Jay Leno’s Garage, featuring the World’s Largest Steamer–Union Pacific’s Big Boy 4014.
5M+
VIEWS
Reaching new audiences. The episode surpassed a million views in the first week of airing.
3,000+
COMMENTS
An overwhelmingly enthusiastic response, garnering over 3.000 positive comments.
EARNED
MEDIA
Picked up by multiple media outlets including, Trains Magazine, Hearst Newspapers, and more.