TURNING A CAUSE INTO A LEAGUE-WIDE MOMENT
PREMIER LACROSSE LEAGUE
A connected campaign creating moving moments across the weekend.
Developed multiple touchpoints throughout the weekend engaging players and fans alike, including custom gear collaborations, a special presentation honoring the Welles Crowther Humanitarian Award nominees, and on-field moments.
PLL WELLES CROWTHER HUMANITARIAN AWARD NOMINEES ANNOUNCEMENT & JERSEY PATCH PRESENTATION
Welles Crowther Humanitarian Award Nominees, were received a special announcement and jersey patch, presented by Alison Crowther.
ECD COLLABORATION x COULTER MACKESY
In honor of Welles Crowther, Coulter Mackesy played with a special Red Bandanna shaft for the Boston Cannons’ double header in Boston.
