CELEBRATING AMERICA250 WITH KAYEM’S “FOR WHEN IT MATTERED MOST” ART TOUR
KAYEM FOODS
A summer activation tour exhibiting Kayem’s art collection.
A buzz worthy and distinctly New England brand experience highlighting Kayem’s art collection, created in partnership with the Museum of Fine Arts, Boston. The activation kicked off with an influencer and media launch event at Faneuil Hall, followed by a two-month tour with stops including Omni Boston Hotel at Seaport, Fenway Park, the American Independence Center, Gillette Stadium, and Cisco Brewers.
INFLUENCER & MEDIA LAUNCH EVENT
TRAVELING TOUR: SECONDARY MARKETS
We travelled across New England, broadening the cultural experience, popping up at the Omni Boston Hotel at Seaport, Fenway Park (Red Sox/Yankees series), Cisco Brewers, Polar Park (Woo Sox), Hadlock Field (Portland Sea Dogs), the American Independence Center, Narragansett Brewery and Gillette Stadium (Patriots Training Camp).
