SETTING THE TONE FOR THE NEXT 25 YEARS OF THE TEWAARATON, WHILE HONORING THE HERITAGE OF THE SPORT
THE TEWAARATON FOUNDATION
A new, legendary approach for an anniversary year.
Leading the 25th Anniversary Celebration of the Tewaaraton Award with a strategic mix of events, content, and cultural buzz — elevating brand recognition, expanding the sport’s reach, and cementing the award’s place as a cornerstone of lacrosse.
30% INCREASE
Social following increased by over 30% in just four months.
2M IMPRESSIONS
Our social partnership with lacrosse influencer Mitchell Pehlke generated over 2M impressions.
AIRED
23X
The program aired 23 times on the PLL Network, averaging 40,000 viewers per airing.