‘REMEMERING WELLES’ CAMPAIGN, 25 YEAR REFLECTION OF 9/11
WELLES CROWTHER TRUST
Keeping a legacy alive, and making it matter to a new generation.
For the 25th anniversary of 9/11, helping bring Welles' story into the present through sport, product, content, community and culture. A series of interconnected moments that gave new audiences ways to experience, share and carry forward his legacy–from custom ECD product collaborations and women's lacrosse to the PLL, Boston College, ESPN and ultimately Welles' posthumous Presidential Medal of Freedom.
Empowering new voices
COULTER MACKESY x ECD x RED BANDANNA STICK
Authentic athlete and brand partnerships, creating opportunities for a new generation to connect with Welles’ story and legacy, including Coulter Mackesy and ECD.
Building deeper community connections
PREMIER LACROSSE LEAGUE X RED BANDANNA WEEKEND
A weekend of activations honoring Welles’ Crowther through a special jersey patch presentation honoring the Welles Crowther Humanitarian Award nominees, on-field moments, and custom gear and merch collaborations.
ANNUAL RED BANDANNA GAME
Activations throughout the annual Boston College Red Bandanna Game, honoring the 25th reflection of 9/11–including the tailgate, in-stadium programming, and content.
BOSTON COLLEGE WOMEN’S LACROSSE RED BANDANNA GAME
Collaboration with Cascade Maverik Lacrosse for a custom Red Bandanna Helmet for the player selected to wear #19 for the Red Bandanna Game, representing the best of the program as a teammate and leader.
Brand & Product Collaborations
ECD x LACROSSE UNLIMITED x WELLES CROWTHER TRUST RED BANDANNA COLLECTION
The ECD x Lacrosse Unlimited x Welles Crowther Trust Red Bandana Collection honors the lasting legacy of Welles Crowther and the Trust’s mission to inspire leadership, compassion, and dedication to service in young adults.
Honors and Recognition
2026 PRESIDENTIAL MEDAL OF FREEDOM
Welles Crowther was posthumously awarded the Presidential Medal of Freedom, the United States’ highest civilian honor, awarded to people who have made especially meritorious contributions to the nation’s security or national interests, world peace, or major public or private endeavors.
200% INCREASE
Over the past two years, our support has helped drive an 200% increase in fundraising.
46
STATES
Adoption of the Red Bandanna Project Curriculum across 46 states and counting
BRAND
PARTNERSHIPS
Secured numerous brand partnerships including, Empower, ECD Lacrosse, Lacrosse Unlimited, and ESPN.